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COUPONS BY THE NUMBERS

Who uses coupons?

How does it influence consumer behavior?

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Because of a coupon:

  • 39% bought a product sooner than planned

  • 38% bought more than they would have

  • 39% bought a brand they would not have

  • 18% switched back to a brand

  • 41% would seek something out to buy if they receive an offer

  • Coupon users spend 24% more than other shoppers

The Coupon Card stats

  • 95% of our clients are repeat customers

  • 55% of our clients have been with us for 3 years or more

  • On average, clients say they see 250% more sales in response to our coupons than ads in any other magazine or newspaper in Lakewood