Who uses coupons?

• 90% of consumers use coupons in some way.

• 97% said they look for deals when they shop

• 63% said they'd use more coupons if they were available

How does it influence consumer behavior?

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Because of a coupon:

• 39% bought a product sooner than planned

• 38% bought more than they would have

• 39% bought a brand they would not have

• 18% switched back to a brand

• 41% would seek something out to buy if they receive an offer

• Coupon users spend 24% more than other shoppers

The Coupon Card stats

• 95% of our clients are repeat customers

• 55% of our clients have been with us for 3 years or more

• On average, clients say they see 250% more sales in response to our coupons than ads in any other magazine or newspaper in Lakewood